Viral Campaign: The Future Of Advertising

Sat, May 1, 2010
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This is a very clever industry viral campaign by Sweedish newpaper “Dagens Industri”. With the entire advertising industry caught up in where social media is heading, it’s probably pretty tough going for newspapers to continue getting the ad revenue they’ve always had, so they enlisted Storakers McCann to create a viral campaign designed to poke fun at the social media hype and get the industry to have a laugh while reminding them that they still sell newspaper ads!

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