There is some interesting conversation going on aver at PSFK around media agencies being lazy and old school by typically buying media from the big guys like Yahoo with a single package deal only and not trying to be more innovative with digital media buying, so Piers Fawkes posted up this great little video! If you’ve ever experienced this scenario, you’ll laugh!
I must say, that a lot of the creative agency people I speak to commonly complain about digital media buying by more traditional media agencies who just don’t get it, I’ve experienced the same, and still do on a common basis. But there are also plenty of media agencies I’ve dealt with that just get digital and are always pushing the digital creative forward with the strategy/buy produced.
I think the issue is that we just don’t see it enough outside of major campaign buys… Thoughts?
Hands up who’s experienced this before?!
Me.
Hands up who HASN’T experienced this before.
Our agency buys media across all disciplines and has departments that specialise in these. I work in team digital and we never buy from the “big boys” if we can help it. We deliver media solutions that suit the clients brief. There are so many other innovative ways to reach online audiences that more than one solution is required. And an agency like ours with traditional roots, understand better than most, the relationships between all media and the benefits of a fully integrated media plan! By the way the video is annoying and the script is nothing original, it’s been done many times, just look on Youtube for many agency parody’s!
Hysterical piece and not far from reality in those instances when “collaboration” and “partnership” exist only in the jaded eye of the beholder. The players in this parody could be any set of so called vendors and subcontractors in any industry acting out a scene not always seen by the ultimate funders of any given project.
[...] Video: Ad Agency vs Media Agency [...]