VB today launched their new campaign & tag-line with “The Regulars” campaign kicking off with a host of full page spreads across all the major papers and this website that to me, resembles a little the Sprint site to a lesser degree. VB is was one of Australia’s leading beer brands, but seemingly shrinking rapidly with the lust for new upmarket and imported beers… Would love to hear thoughts on the TVC and campaign in general! Click here to check out the website. VB switched agencies from Y&R Brands this year after being with them for decades, to Droga5 in Sydney.
reminds a lot of the campaign idea for BUD LIGHT – Real American Heroesfrom from a couple of years ago, however the website is nice.
http://www.youtube.com/watch?v=mb55EniWVSY