The rest of the world might think “Fosters is Australian for Beer” but Australians know that VB (as well as a few other brews) have greater rights to that title. As part of the soft launch of the new VB RAW brand, Droga5 has created a cool viral content aggregator to “keep you in the loop with all the latest content fresh from those living in the music, street, surf, design, and party worlds“.
The strapline in the title bar says: “VB RAW – Fresh Dry Taste. Nothing Artificial. Nothing More To Say” and the site stays on message; its all about finding cool stuff you can share with your mates on Twitter, Facebook, Myspace and email. Check it out at http://www.vbraw.com.au/