This is genius and seriously weird all rolled up into one interesting social initiative from student Luong Lu and Vattenfall, one of Europe’s leading energy providers.
Their research found that an increasing number of people are living alone, and with that, some of the simplest things like cooking dinner are huge energy wastages. So Luong Lu is proposing this very interesting social idea to Vattenfall, in the hope that the company will take it up and help to save energy, connect people over dinner and in turn, reduce customer energy bills.
I can’t see it getting off the ground due to the risks, but it’s a great little idea none the less…
“Hello there strange neighbor wielding a blood knife, what’s for dinner?”
“Why my dear… you are!!”
“Hello there strange neighbor wielding a bloody knife, what’s for dinner?”
“Why my dear… you are!!”
If I remember correctly, the Nestle Taster’s Choice commercials from the 80s had a similar theme…..
This is very interesting. It is taking the ideas of four-square and saving energy to whole new levels of engagement. It is amazing how people use media. This is like online dating only it’s for getting to know your neighbors and saving energy. I like how there are a lot of things incorporated in this. This opens a lot of doors when talking about both digital advertising possibilities and creating an online community.
[...] view the video head over to Digital Buzz. posted by Big Brother at 10:31 am [...]
[...] Digitalbuzz) Das Image der klassischen Energieversorger, allem voran Vattenfall, ist auch hierzulande schlecht. [...]
Cute idea, would be fun to see it spin off. Prob would work best in student environments like campuses…
By the way, sounds like a Hyper Island thing, this idea. Anyone know where Luong Lu is studying? Would be worth mentioning in the post I think.
[...] via http://www.digitalbuzzblog.com [...]
@Magda
Luong is studying at Miami Ad School Europe (Hamburg).