(5 votes, average: 4.80 out of 5)
Energy drink V has added a new piece to it’s recently launched ‘V Motion Project’ with this music video, created from body movements, over in New Zealand.
They created this piece by hacking the Kinect motion tracking software and integrated it with audio production software, The V Motion Project created a tool that could transform the body’s movements into music. It’s great to see the Kinect technology being used in innovative and creative ways like this and it helps that the music track is pretty cool. To see more on the V Motion Project take a look at the website V Motion Project or the Facebook page. This campaign was the creation of Colenso BBDO New Zealand. What do you think?
Check out the official music video above and the TVC below.
The body movements seem very arbitrary and their relationship to the sound looks nominal at best. At one point his arms are controlling synths and at another they’re controlling the beat. It just looks like a choreographed dance routine with some pretty projections to make it look legit.
[...] More behind the scenes info here. [...]
[...] 来源：digitalbuzz 编译：London H@ DamnDigital (转载请注明来自：DamnDigital) [...]