V Australia launched their first Facebook app last week, a clever campaign based around a new term called “Frienemy [Frie?ne?my]“, you know the mates you have that just get on your nerves? Well V Australia’s Facebook App called One Way Ticket lets you nominate a “Frienemy”, who can be sent to the destination of their choice anywhere in the world, but there is a catch, it’s a one way ticket!

It’s an engaging app, but it’s also a great fan base builder, helping to grow V Australia’s Facebook fan’s from 1,200 to over 11,000 in just a week with over 15,000 app interactions. With promotion of the app being only in the social sphere, it’s a pretty strong result so far and provides V Australia with some great marketing opportunities in the year ahead. Launch Facebook App.

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