Mark from Adverblog just posted up a great new campaign being launched by V Australia on Twitter called 4320:LA. Yes, Twitter, what else would you have expected?! 4320:LA is the number of minutes they are challenging you to tweet – one tweet per minute on their new 3 day LA holiday packages. All you have to do is tweet why you should be the one to win the ultimate non-stop tweeting holiday through their twitter interface and your in the draw. Click here to check out the competition website.
This is the competition entry mechanic of the moment; fast, easy, fun and viral all rolled into one free to use platform that is easily managed on both sides. The top brands are doing it and Droga5 Sydney helped their client V Australia to do the same. Will be interesting to see the results!