This is “Uniqlo Tweet Show” the latest digital campaign from Uniqlo who are renowned for coming up with consistently cool digital work. The new campaign syncs with your twitter account or you can create your own keywords to use and the app randomly pulls tweets into a Uniqlo Tweet Show mixed in with their famous video style and beat to provide a unique digital brand experience.
The Tweet Show then lets you share a video of your Tweet Show. Check out the campaign here.
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April 7th, 2010 at 9:28 pm
Not only does Uniqlo do cool men and womens fashion they also do awesome digital campaigns. Very Cool
April 12th, 2010 at 12:01 pm
Oh no. I am into brand experiences and digital, truly, but I just see stuff like this and go ‘so what?’ Yes it does look ‘cool’ but don’t you think it’s a bit too far removed from what they do (sell clothes – or is that another Uniqlo)?
April 12th, 2010 at 8:55 pm
Gerry,
Agree, this has nothing to do with anything apart from creating something a little different for customers to interact with. I think it’s great that brands can sometimes loose the sell and just provide something cool for people to experience! That’s what helps create brand loyalists, that extra little bit of coolness with out the sell. (or so I think anyway!)