(5 votes, average: 4.60 out of 5)
This was always going to happen. UNIQLO was going to hit Pinterest with something super cool, we just didn’t know when and how, but here it is. The UNIQLO “Dry Mesh Project” on Pinterest, designed as the first-ever branded mosaics to wake Pinterest users from their scrolling slumber.
UNIQLO has hijacked some of the most popular categories on Pinterest, showcasing their products in a very cool vertical visual feast, something that I’ve never quite seen before like this. It was created through a tonne of prototyping, before enlisting a mob of people to post seamlessly in the right order, at the right time, all together when they chose a category to hijack. Very very cool work from Firstborn NewYork. This is the coolest use of Pinterest (that I’ve seen) for a brand yet…
To be honest this concept looks a bit spammy not? I mean I can do the same on Twitter but people will basically get mad.
Thoughts?
[...] แหล่งข่าว #dd_ajax_float{ background:none repeat scroll 0 0 #FFFFFF; border:1px solid #DDDDDD; float:left; margin-left:-80px; margin-right:10px; margin-top:10px; position:absolute; z-index:9999; }jQuery(document).ready(function($){ //put content div class, when scroll beyond this y, float it var $postShare = $('#dd_ajax_float'); if($('.dd_content_wrap').length > 0){ var descripY = parseInt($('.dd_content_wrap').offset().top) – 20; var pullX = $postShare.css('margin-left'); $(window).scroll(function () { var scrollY = $(window).scrollTop(); var fixedShare = $postShare.css('position') == 'fixed'; //make sure .post_share exists if($('#dd_ajax_float').length > 0){ if ( scrollY > descripY && !fixedShare ) { $postShare.stop().css({ position: 'fixed', top: 16 }); } else if ( scrollY < descripY && fixedShare ) { $postShare.css({ position: 'absolute', top: descripY, marginLeft: pullX }); } } }); } }); jQuery(document).ready(function($) { if($(window).width()> 1280){ $('#dd_ajax_float').show() }else{ $('#dd_ajax_float').hide() } $(window).resize(function() { if($(window).width()> 1280){ $('#dd_ajax_float').show() }else{ $('#dd_ajax_float').hide() } }); }); ; [...]
[...] while the full-story about UNIQLO can be read on DigitalBuzz, it lead us to ask – how are Australians using Pinterest? And How many of us are using [...]
[...] Digital mosaics on Pinterest…”Coolest use of Pinterest yet,” from Uniqlo http://www.digitalbuzzblog.com/uniqlo-the-pinterest-dry-mesh-project/ [...]
[...] sought out to awaken the usual glazed-over face that many of us adopt when we’re browsing Pinterest, scrolling through countless expensive bathrooms and wedding hairstyles. And they sure [...]
[...] The UNIQLO “Dry Mesh Project” [...]