UNIQLO: The Pinterest Dry Mesh Project

Wed, Jun 27, 2012
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This was always going to happen. UNIQLO was going to hit Pinterest with something super cool, we just didn’t know when and how, but here it is. The UNIQLO “Dry Mesh Project” on Pinterest, designed as the first-ever branded mosaics to wake Pinterest users from their scrolling slumber.

UNIQLO has hijacked some of the most popular categories on Pinterest, showcasing their products in a very cool vertical visual feast, something that I’ve never quite seen before like this. It was created through a tonne of prototyping, before enlisting a mob of people to post seamlessly in the right order, at the right time, all together when they chose a category to hijack. Very very cool work from Firstborn NewYork. This is the coolest use of Pinterest (that I’ve seen) for a brand yet…

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