UNIQLO: The Innovation Project

Mon, Oct 24, 2011
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I love Uniqlo digital work. And here is their latest piece for the new functional range of clothing. It’s a visual feast as usual, created through a series of various video catwalk demonstrations that slide past you. The demonstrations are quite litteral for every feature, from the “stretch pants” to the robust zippers and everything in between.

The navigation is weird to start, but once you are in, you’ll be able to experience the entire range in any way, shape or form you choose… From single video close ups to multiple views on multiple models. Very very cool. What do you guys think? It was created by Japanese agency Tha.

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