There are a few really good banner campaign case studies going around at the moment and this one from Uniqlo is once again quite innovative in both the concept and media strategy. Launched for the 2009 end of year clearance, the banner campaign has two parts, firstly a blog / website widget and then the various ensuing banners that form part of a competition.
The widget was embedded into blogs and websites, and when pressed, transformed every image on any website into a Uniqlo Lucky Ticket promoting the sales along with the competition and the results were amazing, with the widget voluntarily installed on almost 5,000 blogs, generating over 2.8 million banner clicks. I’d love to know what the actual click through rate was, because that is an almost unheard of number of clicks from a banner campaign! (via Daniel on Adverblog)
Related Digital Buzz Posts:
June 10th, 2010 at 3:58 am
gorgeous. but does anyone have a link to a live example?
June 10th, 2010 at 11:57 am
Agreed, well executed campaign but does anyone know the agency behind it? Or does Uniqlo work their campaigns in-house?
Deven Nongbri
http://twitter.com/dnongbri
June 10th, 2010 at 3:02 pm
Truly superb! Well executed….achieved all objectives: Brand visibility, transparency, virality, and most important – better ROI
June 10th, 2010 at 3:28 pm
Great stuff these guys rock!
I remember the widget they had a few years back.
Even this is good:
http://vimeo.com/9015664
Don’t care much for the TVC tho
Tyrone
June 10th, 2010 at 10:23 pm
nice!
// the voice in the background music says (in german): “i am too late” – kind of ironic in connection to this innovative campaign… ,)
June 11th, 2010 at 8:55 am
Nice work!
This proves that the digital banner can have a long life.
Ico Portela