(2 votes, average: 4.00 out of 5)
I’ve featured Uniqlo a few times on Digital Buzz and their online campaign work just keeps getting better and better. This time they’ve launched the Tokyo 2009 Collection with an interactive runway to showcase the new range of women’s clothing in style.
It’s a full video site that gives you a personal fashion experience with every outfit. No longer do you just see the clothes on static models or even hints of video… You’ve got full control to have models walk the runway with an outfit of your choosing, then you can single out every item they are wearing for more information. Click here to check out the site.
That site is impressive. Love the brand already but they just got one more star for creating suce a cool site.
genius, timely and fun. hope others will give the ultimate compliment. i don’t mind being kept from my work by this!
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[...] (that you could pickup in store) for the full experience. The first thing you’ll notice is it feels very Uniqlo, perhaps even a little GAP or more recently the DIESEL video catalogue which was a huge hit, what [...]
[...] Also check out other previous Uniqlo campaigns : UNIQLO: The Lucky Switch Banner Campaign Uniqlo Tweet Show Digital Campaign Uniqlo March Campaign Site Uniqlo: Interactive Runway Tokyo 2009 [...]