Uniqlo: Interactive Runway Tokyo 2009

Sun, Sep 13, 2009
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UNIQLO Interactive Runway Campaign 2009
I’ve featured Uniqlo a few times on Digital Buzz and their online campaign work just keeps getting better and better. This time they’ve launched the Tokyo 2009 Collection with an interactive runway to showcase the new range of women’s clothing in style.

It’s a full video site that gives you a personal fashion experience with every outfit. No longer do you just see the clothes on static models or even hints of video… You’ve got full control to have models walk the runway with an outfit of your choosing, then you can single out every item they are wearing for more information. Click here to check out the site.

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