Unicef’s world famous Tap Project is back, this time, in mobile form, with site that donates water to people in need, based on how long you don’t touch your phone for. But I’m kinda left questioning if the interaction messaging is powerful enough?
The sponsor behind this project, Giorgio Armani, will donate the equivalent of one day of clean water to a child in need every time a user in the UNICEF web app goes 10 minutes without touching their phone, up to $75,000 (which seems small for such a seemingly big charity – I was expecting more sponsors!). According to UNICEF, with just one dollar, a child receives water for 40 days.
What do you guys think of this mobile charity challenge?
UNICEF Tap Project: Go Without Your Phone http://t.co/EWaccnBTTQ
UNICEF Tap Project: Go Without Your Phone http://t.co/TDrGN0K3CK #BrandedContent #DigitalCampaigns #MobileCampaigns #cmo
UNICEF Tap Project: Go Without Your Phone http://t.co/ybjnJi5J29 #marketing
UNICEF Tap Project: Go Without Your Phone http://t.co/JQSbHP4lcU #Marketing
UNICEF Tap Project: Go Without Your Phone: Unicef’s world famous Tap Project is back, this time, in mobile for… http://t.co/RtVqZJeXuL
Digital Buzz! UNICEF Tap Project: Go Without Your Phone – Unicef’s world famous Tap Project is back, this ti… http://t.co/MXG1cFW1E1
UNICEF Tap Project: Go Without Your Phone – Unicef’s world famous Tap Project is back, this time, in mobile … http://t.co/WYL2KIRh81
RT @adenhepburn UNICEF Tap Project: Go Without Your Phone http://t.co/xVjTILGIzz
UNICEF Tap Project: Go Without Your Phone – http://t.co/UtHpgv8Ou0
UNICEF Tap Project: Go without your phone.
#uniceftapproject
http://t.co/IT7ggZanRJ
UNICEF Tap Project: Go Without Your Phone http://t.co/usehsmmINB #tapproject
“Digital Buzz » UNICEF Tap Project: Go Without Your Phone” good read http://t.co/9js5OOn130
Another App Asking You To Leave Your Phone Alone #videomarketing http://t.co/zXFSrybEIT
[...] SOURCE: Digital Buzz Blog [...]