Unicef’s world famous Tap Project is back, this time, in mobile form, with site that donates water to people in need, based on how long you don’t touch your phone for. But I’m kinda left questioning if the interaction messaging is powerful enough?

The sponsor behind this project, Giorgio Armani, will donate the equivalent of one day of clean water to a child in need every time a user in the UNICEF web app goes 10 minutes without touching their phone, up to $75,000 (which seems small for such a seemingly big charity – I was expecting more sponsors!). According to UNICEF, with just one dollar, a child receives water for 40 days.
What do you guys think of this mobile charity challenge?

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