(3 votes, average: 4.33 out of 5)
It looks like the Miami Ad School is producing some great talent of late, and here is another nice conceptual piece from current students Lisa Zeitlhuber and Katharina Schmitt, designed to create a new way to donate money for child education.
It’s the “Donate A Word” campaign for UNICEF that utilises the spelling feature inside Google Chrome to trigger donation prompts. With each miss-spelt word adding a “Donate This Word To UNICEF” option when users right-click the red underline to amend spelling mistakes…
After taking you through a donation process, that word appears on a globally aggregated “EDUCATION” statement filled by the worlds most commonly miss-spelt words, directly helping to fund education for kids in need. What a great concept, if that was to be introduced directly into Google tools, that page would need to be a whole lot bigger! Nice job ladies!
Great work ladies, a very unique idea
Amazing idea!
This is fantastic. We work with a number of non-profits and the challenge is always finding a simple call to action that people can relate to and action themselves – this nails it on the head.
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Great idea! I hope they will realise it soon.
But donate for everey word I don´t spell right – that will be expensive…
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[...] is an incredible concept that was put together by the Miami Ad School, for Unicef, called “Donate a Word.” I love words. That’s what makes an idea like this so fascinating for me! The basic [...]
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