Ultimo Viral: Underwear Models Field Test Bras

Tue, Jun 23, 2009
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I’m pretty sure it must be a proven fact that underwear & lingerie must be the easiest things to make virals for. Great looking women with nothing much on instantly gets traffic (even if its not targeted!). But this is a pretty good attempt by Ultimo in the UK with this little viral video of their underwear models doing some field testing for support performance on roller coaster G-forces!! the viral has been online for about one week and has clocked up over 300,000 views on YouTube alone!

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Posted by: Aden Hepburn

5 Comments For This Post

  1. 123dreambig Says:

    This campaign had to be initiated by a man. Any woman testing bra support by riding a roller coaster is as dumb as she looks.

  2. BJ Cook Says:

    Goes to show that great content still rules when it comes to viral.

  3. Gert-Jan Says:

    @123dreaming: Yes and?

  4. Rob Says:

    Love it. Where’s the share to fbook button though? 100 buttons, no FB?!?! Maybe I’m going blind

  5. Aden Hepburn Says:

    Hey Rob!
    Must be going blind – face book is 9th from the right in the share icons!! But I agree I really need to pull it out larger and to the front!!!

1 Trackbacks For This Post

  1. Collective Conversation » Creativity in Public Relations » Blog Archive » Hot, Sexy Lady Underwear Models and Rollercoasters Says:

    [...] Doritos, Samsung, Gillette, Cadburys, etc.) , the one I came across today (thanks to my pal Aden at Digital Buzz) uplifts the fun to a whole new [...]

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