I’m pretty sure it must be a proven fact that underwear & lingerie must be the easiest things to make virals for. Great looking women with nothing much on instantly gets traffic (even if its not targeted!). But this is a pretty good attempt by Ultimo in the UK with this little viral video of their underwear models doing some field testing for support performance on roller coaster G-forces!! the viral has been online for about one week and has clocked up over 300,000 views on YouTube alone!

(5 votes, average: 4.80 out of 5)
This campaign had to be initiated by a man. Any woman testing bra support by riding a roller coaster is as dumb as she looks.
Goes to show that great content still rules when it comes to viral.
@123dreaming: Yes and?
[...] Doritos, Samsung, Gillette, Cadburys, etc.) , the one I came across today (thanks to my pal Aden at Digital Buzz) uplifts the fun to a whole new [...]
Love it. Where’s the share to fbook button though? 100 buttons, no FB?!?! Maybe I’m going blind
Hey Rob!
Must be going blind – face book is 9th from the right in the share icons!! But I agree I really need to pull it out larger and to the front!!!