Sign-up.To have released the UK’s first ever report into email marketing for small to medium businesses. Reporting from over 200,000,000 emails sent over the last 12 months the study shows which types of business are getting the best open rates, creating the most effective campaigns, have the highest subscriber loyalty and more.
It’s not a massive report, in-fact quite the opposite, but it might just be what your looking for to benchmark yourself against industry or indeed your clients. Click here to check out the report.
Wow, really interesting stuff. We are getting higher open and click through rates, less unsubscribes, than all but Gov and New media(on click throughs). Makes us want to now try harder! It would be great to see a similar Australian survey to benchmark against the UK and US?
Great find Aden.
Interesting to see that Government was at the top of the list.
This report will put Sign-Up-To in good stead as the UK industry leader for email-marketing. Aussie companies, care to produce an Australian report?
Over to you Campaign Monitor
Hey Daniel, I posted this a few months back from Returnity… http://www.digitalbuzzblog.com/email-marketing-benchmark-report-2009/ a much more indepth report summarising the Aussie market.
enjoy!
Very nice work Aden!
I’ll be following your blog for more insights on Affiliate Marketing.
Best wishes,
HAL
Yokohama, Japan
[...] UK Email Marketing Benchmark Report 2009 | Digital Buzz Blog16 hours ago by Aden Hepburn To have released the UK's first ever report into email marketing for small to medium businesses. Reporting from over 200000000 emails sent over the last 12 months the study shows which types of business are getting the best open rates, … [...]
Thanks for the link Aden. I’ll have a read now. Love the blog.
Interesting stats compared to the US. Good work.