Now this is cool. A visualisation of the keywords being talked about on Twitter during the Superbowl has just blown me away, it’s great to see the power of such a medium taking shape with global brands, so thanks to the New York Times for creating such a cool app. I’ve got it set for “talked about ads” but there are a range of things you can filter with, like team name, and player name .etc I posted a few days before the Superbowl about the Career Builder Superbowl Campaign and it proved to be the biggest winner on twitter according to my eyes!
This really highlights the value of Visualisation in simplifying such complex data, and I think we will see a whole lot more of it in 2009, as perhaps one of the most productive ways in presenting data & campaign results. This is brand engagement tracking at it’s best, so click here to check it out.
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February 18th, 2009 at 3:14 pm
This is brand engagement tracking plus! It would be incredible for someone to do this for our disparet states, to truly see the diferences in emotional or call to action campaigns.