Transformers have just launced a new Augmented Reality site called “We Are Autobots” using what I believe is the very first combination of Augmented Reality & Face Tracking Technology to let fans picture themselves with the head of Optimus Prime. This really takes augmented reality projects to a new level that will help open the creativity we seen in the future. Check out the experience here. What I really love is the quality of the facial tracking, you can get some serious movement with perfect performance!
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June 18th, 2009 at 6:45 pm
on the face of itnot as fun as this one but perhaps more commercially savvy.
http://www.glassesdirect.co.uk/video-mirror