Transformers Launches Augmented Reality App

Thu, Jun 18, 2009
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Transformers have just launced a new Augmented Reality site called “We Are Autobots” using what I believe is the very first combination of Augmented Reality & Face Tracking Technology to let fans picture themselves with the head of Optimus Prime. This really takes augmented reality projects to a new level that will help open the creativity we seen in the future. Check out the experience here. What I really love is the quality of the facial tracking, you can get some serious movement with perfect performance!

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    Posted by: Aden Hepburn

    2 Comments For This Post

    1. Ben Says:

      on the face of itnot as fun as this one but perhaps more commercially savvy.
      http://www.glassesdirect.co.uk/video-mirror

    2. Nigel Weisenburger Says:

      This is a very interesting post, I was looking for this information. Just so you know I discovered your blog page when I was checking for blogs like mine, so please check out my site sometime and leave me a comment to let me know what you think.

    2 Trackbacks For This Post

    1. Zugara: Augmented Reality Social Shopping App | Digital Buzz Blog Says:

      [...] and item management system with the Augmented Reality motion capture quality of the previous transformers example and it will be in a pretty cool place! Share This Digital Buzz [...]

    2. Annie Ok : tangent » WE ARE AUTOBOTS: Transformers Augmented Reality Says:

      [...] Digital Buzz Blog: “Transformers Launches Augmented Reality App” [...]

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