You may have already seen this, it’s the new iQ Mouse Project from Toyota and Saatchi & Saatchi NZ. A different kind of campaign for a different kind of car, where they turned the new iQ into a mouse by tracking its position and converting that to the standard X-Y coordinates of a computer screen. That position was projected directly onto a massive screen inside the warehouse and the aim of the project was to make the car design it’s own ads! Saatchi & Saatchi have also made the custom piece of software freely available to download which I thought was pretty cool.

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