Now this is pretty cool. This ‘making of’ video shows how Toyota have created a painted website that streams in real time. The site will be live until 26th November and you can interact with the site and see real time results. If you ‘Like’ or ‘Tweet’ you can see the site light up. Check it out here and explore the different sections, including YouTube videos and a Facebook game ‘Social Network Racer’. This is a great way to get your audience to engage with your brand through an innovative idea and a good mix of content for them to consume.
It’s exciting to see these real time digital convergence ideas. Have you seen anything similar?