Toyota has launched a new campaign called: “Sponsafy Your Ride” for their involvement in NASCAR in 2010. The campaign idea based on a contest, Toyota fans could make their own customized car using the tools on the Sponsafy Your Ride website or vote for the other designs which they like. The winner will have a chance to see his/her design on the car of Toyota during the NASCAR Sprint Cup All Star Race, complete with VIP tickets and travel paid. The campaign will be rolling up on March 15.

Help us share the digital goodness!

• 

Related Digital Buzz Posts:

1. Toyota Innovations Website – Why Not? Campaign
2. Toyota Yaris: Rap Your Rants Facebook App
3. Toyota: 5 Second Screensaver
4. Lexus Dark Ride: Digital Experience
5. Toyota: The Fastest Painted Website