Toyota has just launched a new digital campaign website called “Toyota Why Not?” created by global creative agency Dentsu (America). It’s set in a semi-3D world where Toyota is challenging you to help them continue to innovate their technology & environmental benefits for new cars. It’s basically setup to be a shell for user generated content “innovation suggestions” that are posted across 6 zones (safety, water, land, air, community and energy) in the 3D environment.
Unfortunately you have to register to comment, post suggestions or rate posts - which in my view hinders content generation on this site. The best ideas win a tour of the biggest plant in the U.S. plus meet & greets for the who’s who of innovation! Check out the website here.