Toyota Europe, with Saatchi & Saatchi Germany have launched a new campaign that provides users with a unique Augmented Reality experience through the ability to create their own AR environment by printing various markers from a range of available objects on the website.
Users can integrate as many markers as desired to create the ultimate track, then, you can drive your Toyota Auris Hybrid through your virtual space with the ability to record a video of the entire experience that can be shared on the website’s video gallery. Toyota will be adding all sorts of new objects to print off in the coming weeks to expand the Augmented Reality experience.
I think this is probably one of the most complex examples I’ve seen created. Multi-Markers are fine, but when the car interacts with that AR bridge and drives over it, wow factor! (thanks Tom!)
Wow factor from this? Afraid it leaves me feeling a little flat…
Fair enough!
It wow’d me as I wasn’t expecting the controlled objects to interact with the bridge in the virtual space so cleanly! I’ll admit the demo video could have been a little cooler…