Here is a really innovative piece of new work from the guys at Glue Isobar in London, for the new Toyota Auris Hybrid that seems to be getting a month long launch party in the UK!
Instead of the usual 3D projection mapping onto a building, the guys at Glue Isobar worked to project a CG car directly onto a real Toyota Auris, with no less that 7 projectors helping to give a true 3D, 360 degree projection mapping experience on all sides of the car, so you could actually walk around and experience the visuals from any angle.
They used a mix keyframe, 2D, 3D, algorithmic and dynamic animation to deliver the experience, and it was all done up-close and personal at an intimate event in Shoreditch. You can check out the campaign site here. (Thanks Andy)
That first video was rather interesting. It’s like Toyota meets Tron. Also found it interested to see all the people standing there recording with their phones. Do something cool and the distribution is practically taken care of.
[...] Vía: Digital Buzz [...]
Excellent post man, I really enjoyed this one. They stuck tight to the tag line and portrayed the fact that this car recycles energy as you drive it. Also thought was rad the way they could customise the cars appearance with the mapping. This could be a cool area for car designers to utilise the 3D capabilities
Hope you well man, trust you to find the best mapping releases out there.
[...] Digital Buzz) Compartilhe: [...]
[...] been picked up on Fubiz, Creative Criminals, Digital Buzz Blog, Creativity Online, as well as The Sun, The Mirror and lots of automotive blogs. There’s [...]
[...] and walls as the base of a projection mapping installation, then there was a shake up with the Toyota projection mapped car and now this, a very cool little projection mapping demo of a New Balance shoe. It was created by [...]
[...] agency Glue Isobar (hat tip Digital Buzz Blog) created the concept for the launch of Toyota’s new hybrid car in [...]