Here is a really innovative piece of new work from the guys at Glue Isobar in London, for the new Toyota Auris Hybrid that seems to be getting a month long launch party in the UK!
Instead of the usual 3D projection mapping onto a building, the guys at Glue Isobar worked to project a CG car directly onto a real Toyota Auris, with no less that 7 projectors helping to give a true 3D, 360 degree projection mapping experience on all sides of the car, so you could actually walk around and experience the visuals from any angle.
They used a mix keyframe, 2D, 3D, algorithmic and dynamic animation to deliver the experience, and it was all done up-close and personal at an intimate event in Shoreditch. You can check out the campaign site here. (Thanks Andy)
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October 12th, 2010 at 12:49 pm
That first video was rather interesting. It’s like Toyota meets Tron. Also found it interested to see all the people standing there recording with their phones. Do something cool and the distribution is practically taken care of.
October 12th, 2010 at 6:24 pm
Excellent post man, I really enjoyed this one. They stuck tight to the tag line and portrayed the fact that this car recycles energy as you drive it. Also thought was rad the way they could customise the cars appearance with the mapping. This could be a cool area for car designers to utilise the 3D capabilities
Hope you well man, trust you to find the best mapping releases out there.