TopShop: Instagram Powered Social Catwalk

Mon, Sep 15, 2014
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TopShop is famous for its social catwalks, and this year, they’ve upped their game and created a new ‘Instagram/Facebook’ powered Social Catwalk, allowing people from around the world to be part of the event live, from London.

The Social Catwalk debuted the latest looks exclusively on Facebook, while 5 VIP Instagramers gave unique views to the world, and invited fans to feature in their #TOPSHOPWINDOW… All while the new range was live streamed online with ‘Click to Buy’ linked to each outfit. TopShop continue to set a benchmark for digital in Fashion. What do you guys think of this work?

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