TomTom Darth Vader Viral Campaign Video

Wed, May 5, 2010
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It’s great to see TomTom getting a little creative with a new viral video campaign to launch Star Wars Voices on their GPS devices. The viral video shows supposedly official behind the scenes footage of Darth Vader attempting to record his lines for the GPS instructions, and ofcourse, it doesn’t go exactly to plan with the Lord Vader recording!

Is it just me or do you think this had the potential to be a lot funnier?! Get the new voices here.

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