The guys in the office here have been playing around with the logo to much debate, so I thought I better throw it open to comment in the hope of finding a consensus on the direction for the logo upgrade! Personally I like the Buzz Icon on the left logo, but the text on the right logo… Hope you can help me out with a few comments?!
Related Digital Buzz Posts:
September 21st, 2009 at 6:54 pm
Come’on guys… this is a *slight* upgrade – better yes BUT hardly noticable to the regular Joe. SHIP it… then maybe down the track do a complete redo… then tell me to get excited about it.
September 21st, 2009 at 7:51 pm
Hi, I prefer the letters from the second (more simple) but the icon from the first (smaller)
Hi to all marketing passionated
September 21st, 2009 at 8:56 pm
Haha. Come on Bec – you know we don’t have any regular Joe’s reading digi buzz!! It’s all in the detail
Oh, and we’ll get back to work!
September 21st, 2009 at 9:34 pm
I’d say the left one…
September 21st, 2009 at 9:54 pm
The kerning is all over the place.
September 21st, 2009 at 11:25 pm
this is very true Aden… I suspose then I was hoping it was something SHOCKING, something controversial… something using the 960 grid system and passing WCAG 2 Level AAA in a custom typeface created by Paul Renner’s protégé.
September 21st, 2009 at 11:30 pm
@bec… Ahh good point – it’s not 960 grid compliant – hence Jack’s comments on the kerning… Another lesson learned, I should have spotted it! We did choose web safe colours you’ll be glad to know!
September 22nd, 2009 at 12:59 am
the logo on the left has a better icon and the joining of the ‘g’ and dot of the ‘i’ is a nice touch. i like the consistent font of the right design however, and Jack is right, the kerning needs to be addressed.
September 22nd, 2009 at 10:21 am
Try mirror imaging the g?s link with the second i dot to the first i as well. With some subtle manipulation, you will create a pair of insect antenna and your g will take on the personal of a bee. This will overcome the typographical inconsistency when you have two lowercase i?s treated differently. Drop the overweight ?buzz? on the right hand version, and finally follow the earlier post and get your kerning fixed!
September 22nd, 2009 at 10:33 am
Do you have to go with either? Neither of them did much for me. I think you guys deserve a much better logo. These options lack a bit of impact.
Having said that, great move to open it up for public discussion.
Good luck and keep this great blog going.
Cheers,
Vikram.
September 22nd, 2009 at 10:59 am
I absolutly prefer the right style with the icon on the left.
September 22nd, 2009 at 9:25 pm
As I said the other night… needs more muscle car!!
http://z.about.com/d/cars/1/0/9/y/ag_07superbee_beebadge.jpg
http://z.about.com/d/cars/1/0/A/y/ag_07superbee_beedecal.jpg
September 22nd, 2009 at 10:11 pm
I prefer the left one, mostly ’cause of the icon.
But I think you could have gone a lot further, just by dropping the Digital word; as it is redundant and some of your posts are no so digital anyway (tv ads or marketing presentations for instance)
But most of all keep the good work; I just love it !
September 22nd, 2009 at 10:57 pm
As you are in the digital space I think you should think interactive and have the word buzz vibrate somehow.
As a marketing person I love your blog – so many ideas and much inspiration! Thanks Aden.
September 23rd, 2009 at 2:38 pm
Hey Guys,
Thanks for all the comments!
I’ve now uploaded the now logo with kerning fixed, fancy new G and the sweet icon upgrade!
September 25th, 2009 at 6:54 am
Oh, I see you have already chosen. Thank God, it is not vibrating as Melanie suggests!