I get sent a lot of great digital work every day, all of which I get to quickly scan before reviewing in more detail later each night. For some reason I rarely get sent great email marketing campaigns to showcase, but this EDM (created by Pmweb) to promote the leading waterpark in Brazil has to be one of the most engaging emails I’ve ever opened!
While I’m not sure this concept is email friendly, it does however completely engage you while doing a decent job of creating a virtual experience from within a standard email. A very interesting idea. What do you all think of the EDM concept? If you take away the load times, it might just have worked! (thanks Brenner)