(11 votes, average: 4.00 out of 5)
Ballantine’s Scotch Whiskey is running an interesting social campaign celebrating people who leave an impression, unique people who challenge the status quo, and to do this, they’ve setup a series of live streaming events where the community can influence the creative outcomes of an artist in real time through comments and suggestions on Facebook.
One of the streaming events was this, the World’s First Animated Tattoo by artist K.A.R.L, created in real time, it integrated what looks to be a QR code, and after scanning, played an animated piece to complete the tattoo!
Next up is the live streaming of a Graffiti artist who will mix spray, digital and social interaction to complete the next piece of art for the campaign… Pretty cool, but the challenge with these campaigns is driving enough live interactive during the live streaming event, where even the likes of Coke have struggled… What do you guys think? Can this kind of campaign really work?
That’s just brilliant!
Twitter @RSPOliveira
That is a ScanLife EZcode. Huge mistake as it needs proprietary software to scan.
Well although it seems like a great idea for interacting with the users, but i really doubt the idea would survive. Users hate complex journeys, they prefer a simple interaction at the time of their convenience.
Since everything will be captured on video, I’m not sure I’d be that fussed about tuning in live. Unless there was some kind of freaky/ daredevil element to it. A bit like Derren Brown’s Russian Roulette stunt (http://videosift.com/video/Derren-Brown-plays-Russian-Roulette). Stuff like the T-Mobile flashmobs works because you can tune in an rewatch it any time.
this is not real. he played a youtube movie with iphone. poor guy.
@Sheila Don’t you need a software to scan a QR Code as well? Don’t see where the mistake is…
[...] Fonte: Digital Buzz Blog [...]
[...] The World’s First Animated Tattoo [...]
I thought this was really awesome and would like to see more animated tattoos.
If it’s a code that needs scanning surely you could change the animation when you felt like you needed a bit of a change. You’d never have to get your tattoo lasered off.
[...] for the tip, John Jacobsen [...]
[...] for the tip, John Jacobsen (@jacobsenworks)] Posted in Tattoos « persephone [...]
[...] unique people who challenge the status quo, and to do this, they’ve setup a series… read more [...]
That’s cool… creative… fine and dandy. Nice experiment, but what happens when the QR code is altered by changes in the skin? Either by gaining or losing weight, age, etc. Just saying.
That’s cool… creative… find and dandy. Nice experiment… but what happens when the QR Code is altered by changes in the skin? Losing or gaining weight, aging, etc. Just saying.