The Vodafone Pixel Hunt

Fri, May 13, 2011
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This was a great little promo for Vodafone’s release of the LG Optimus in Germany, created to help highlight the quality of the 5 mega pixel camera. The promotion was called the Vodafone Pixel Hunt, and was based around an online game that held a 5 Million Pixel image that just happened to be holding 100 new LG phones under 100 pixels.

In under a month, the entire 5 Million Pixels were clicked out by over 300,000 visitors, pixel by pixel. Those are some pretty serious statistics and a great reminder that some of the simplest engagement campaigns can generate the best results. Created by Jung Von Matt/Alster.

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