This is a pretty moving piece from Pathways To Housing & Sarkissian Mason depicting a “virtual” homeless man projected onto a wall in NYC, shivering from the cold of a sleepless night, alone, outdoors, he is just one of 40,000 similar people that are homeless in New York.
The campaign to raise awareness hope to create interaction with someone most people just pass by, in prompting the public to interact with the virtual homeless man by SMSing a number that opens a door. Passers by are then given the opportunity to send another SMS to make a small donation instantly from their phone. Very, very cool work for a great cause.
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March 28th, 2010 at 7:57 pm
Great work, would love to see the ROI on it (unless the brief was buzz / awareness).