I thought I’d post this for a little fun… It’s Eric Qualman’s (author/creator of the wildly successful Socialnomics books/videos) animated take on what a lot of businesses seem to be doing in regards to social, by putting on social media interns!
The video has a light hearted stab at CMO’s and CEO’s about how they have traditionally seen the place of social in the marketing mix in terms of generating ROI…

(3 votes, average: 4.33 out of 5)
[...] (Hat-tip: Digital Buzz Blog) [...]
[...] usado para todo, a veces, incorrectamente) o ROI asustan al novato en la materia. En la web Digital Buzz, se hacen eco de un vídeo creado por Eric Qualman (colaborador de Socialnomics) y que protagonizan [...]