The PUMA Index: iPhone App

Mon, Sep 14, 2009
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Someone had to take advantage of it. Perhaps this was just a little too late to get the biggest buzz? But PUMA have released an iPhone App that adds a little fun to the current economic times. So if things don’t go that great on the markets, this iPhone App will come in handy to keep score! It’s a great example of a Branded iPhone App; topical, interesting and a highlight to show friends and co-workers (with subtle product placement!). It will be interesting to see the download numbers…

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    Posted by: Aden Hepburn

    2 Comments For This Post

    1. Jane Says:

      More guys, less gals…

    2. Daniel Hewitt Says:

      Back in the 80′s I remember my friends dad had a coffee mug with a picture of a lady on it. When ever he had a cuppa the ladies close would disappear.

      I guess you could say this is going down the same path. The objective is to drink a hot beverage, but with a bonus.

      Good to see they have catered for whatever gender you prefer. However, I don’t think my friends mum had a mug with a fire fighter on it ;)

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