Rumour has it that in Russia, people might just be worse at parking cars than the French (remember this campaign?!). So online Russian newspaper “The Village” have had enough and launched an app designed to help every day people shame douche bag drivers by taking a photo of the car, where image recognition reads the number plates to find the driver, before naming and shaming them in real-time across banners and media placements on popular websites in Russia.
A great example of how user generated content can be integrated into paid online media placements in real time. Plus I love the “Share to Remove” call to action on the banners. Very cool.