Here is a nice interactive installation from Nokia, playing on their ever increasing “Random Acts of Kindness” vision that allows anyone to simply check-in to one of the the vending machines via Foursquare to release some sort of surprise.
It’s a pretty simple setup, with the vending machine checking the Foursquare check-in count every second or two, with any increase instantly triggering the release of a Nokia canister housing everything from chocolates to new N series phones! So what do you think? Via PSFK.
What a wonderful way to brighten up someone’s day
[...] The Nokia Foursquare Gifting Machine [...]
this has been done before and is a little too similar…
http://www.youtube.com/watch?v=lqT_dPApj9U
Shame she’s checking in with a iPhone. That’ll be straight on eBay.
Yes indeed! Classic, I think they all were using iPhones!
very, very basic, and has been done before. but as a corporate, in office, just for laughs or to teach people about a new’ish platform, sure, why not.
3 words: Coke Happiness Machine.
Agree…!
If the case study film was better (emotive sound track, mad surprised look on peoples faces) then I would think this is a better idea.
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sounds too much like what coke’s already done
This is an example of how a one trick fun idea gets attention but for the wrong reason. It IS fun to be sure- but lacks any real world practicality or marketing usefulness.
Its a gimmick much like a lot of the newer social media tech. Built by tech guys with little understanding of how marketing tech needs to build business – not just buzz.
Par for the course…
Judy Shapiro
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