Volkswagen know how to promote a car don’t they?! With the launch of the New Golf GTI there has been a tonne of great creative and this new online experience microsite, based on the crazy sport known as “Gymkhana” (similar to the DC Shoes campaign vrial video I posted a week ago).
You are treated to a full video site that lets you interact with the driver and other various views and features of the car as it completes a crazy warehouse style rally course complete with slow-motion shots and close encounters with obstacles. Check out the site here. It was created by Tribal DDB Hamburg. (via The FWA)
I never wait more than 5 seconds for a site do download!
[...] Szulc also highlighted a Volkswagen GTI campaign created by AKQA that only involved an iPhone app. Consumers could post videos of themselves playing [...]