Here’s a powerful piece of digital convergence that has been created to petition the Australian Government to fund clinical trials for a genetic disease called Muscular Dystrophy, that attacks the muscles of young kids around the world. A robotic arm has been created, which is tasked with translating your Facebook name, into physical signatures on a petition to the prime minister (president equivalent) of Australia. Love it. (Thanks Tim) What do you guys think?
Created by our friends at Finch, Reactive, Havas Worldwide and Red Agency.