The Mill ‘BLACKBIRD’ Innovation Case Study

Tue, Jun 28, 2016
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 5.00 out of 5)

The Cannes Lions “Innovation” category was hotly contested again in 2016, but this was perhaps the most amazing piece, not from just it’s core idea or use of technology, but by how it will change the entire film production industry for car brands.

Meet the Mill’s “Blackbird” which sets out to transform the way automotive advertising is made – it’s a car rig that can be shot at any time, in any location, without the need to rely on a physical car. Check out the film above, it’s had over 2 million views in just a few days!

Be Sociable, Share!
, , , ,

Posted by: