You’ve probably already heard about the Mercedes-Benz Tweet Race… Well, it starts today, so make sure you jump onto the Facebook page, pick your team to tweet for and get ready to help power these cars to the finish line. The more positive tweets received, the more power the car gets, which shouldn’t be a problem for any of the teams, as they each have a celebrity coach with over 1 million followers to help get the word out.
Looks like the Tweet Race has been delayed by a day due to the crazy US snow storms!
[...] Alaturi de aceasta frumoasa campanie, iata alte cateva care m-au impresionat in 2011: KLM Surprise, #MBtweetrace, Absolut Glimmer.Astept cu interes si alte exemple de campanii Social Media extraordinare din [...]
[...] The Tweet Race was an innovative way to get engagement around new Mercedes Benz models. A race was started between several famous ‘coaches’ in Mercedes cars. The cars were powered by postive tweets and Facebook comments. The more tweets, the better the car’s performance. If you missed it first time around, check out the videos here. [...]
[...] If you are new here, you might want to subscribe to the RSS feed for updates!Did everyone catch the Mercedes-Benz Tweet Race back in February this year? Well, they were a few days late due to some bad weather, but they made [...]
[...] everyone catch the Mercedes-Benz Tweet Race back in February this year? Well, they were a few days late due to some bad weather, but they made [...]