Lynx have just launched a seriously cool new mobile app called the “Lynx Stream”. In true Lynx style, the app is built around your big nights out, more specifically the ones that you can’t remember!
So, Lynx and the guys at Razorfish have created an app that tracks all your mobile activity on a night out, and plots it chronoligically on the Lynx Stream, so that when you wake up the next day, you can re-live the entire night moment by moment.
The app aggregates everything based on the event you setup… Pulling Tweets, Facebook posts, photos, videos, text messages and even check-in’s onto the “Stream” before giving you the power to automatially generate a cool video of your unforgettable night out.
I suspect everyone can find a reason to give this app a try. This is a great example of the type of mobile app where brands can generate the engagement they seek. (thanks Alex)
does a really good night out involve so many tweets, status updates and check-ins? debatable.
Lol – good point Armina, but I suspect for a lot of people it just might, and probably more with each drink
Reminiscent of the ‘before its time’ Nokia viNe: http://www.rga.com/work/nokia-vine
Heh, it will go down well with well off kids in markets with high smartphone saturation who are digital natives. So young ad creatives….! But it is a good idea.
Could be interesting but it could also be a lot of hassle as well flopping your phone out and about. But like everything it’s worth a try to say the least.
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