So here is a slightly different way to promote the use of condoms! Starting with a hand out of 50,000 free condoms, each with a QR code challenging young guys and girls in Stockholm to get involved by creating a love making profile that will ultimately generate their summer of sexual stats!
Scanning the QR code on the back of the pack links to the Smartphone App, which, on load, reminds you to put on a condom, before starting to measure things like the rhythm, sound and duration of every performance! When you’re done, just create your profile and it will aggregate your stats with everyone else online, where users can find similar profiles to compare themselves with!
I love the concept, but expected a much higher uptake considering the subject. Nice find Alicia!