The Lorem Ipsum Recruitment Campaign

Wed, May 30, 2012
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I’ve seen many agency recruitment campaigns before, most try to be innovative, few are, but how about this one from Jung von Matt? So if you’re looking for creatives, where do you find them? There’s one sure bet, at the Lorem Ipsum site you visit when you’re mocking up creative, infact over 50,000 unique people a day do, making it almost the perfect place to put a creative ad.

But the guys from Jung von Matt went a little further, hiding the job ad in the Lorem Ipsum itself. Resulting in over 220,000 people pasting the job offer into their layouts, with over 14,000 of them clicking through to the job landing page… Very cool… What do you guys think? (thanks Alicia!)

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