(5 votes, average: 4.80 out of 5)
Now this is one cool real life social experiment from LivingSocial. In the hope of creating some buzz and showcasing the many great discounted things you can get from LivingSocial, they decided to deck out a cab with a mystery take-it-or-leave-it challenge.
The idea was that once you are in the cab, the driver presents you with a challenge. Continue on your way or take the mystery LivingSocial experience… People would touch the screen to activate a random prize draw, which the driver would immediately take you to, to complete the experience. What a great little piece of experiential marketing! Via the guys at The Next Web.
Did any of our readers from London happen to catch the LivingSocial Taxi?! or perhaps just see it?
Wish I had, it would have been brilliant. Great idea!
[...] DigitalBuzzBlog This entry was posted in Uncategorized and tagged discount, livingsocial, social, taxi. Bookmark [...]
[...] available on their site and figured unsuspecting cab fares would be a good audience. Watch the video to see how it works. Sounds great, unless you actually need to get to your original destination of [...]
LivingSocial has created a social experiment that involves Digital Signage, interactivity, social media, and real-life experiences. I’ll let the video speak… Why This is Great. Interactive Digital Signage. The experience leverages interactive Digital Signage in the taxi. There has been a lot of discussion around the industry on the value of Digital Signage in taxi cabs. This is a great example of making it engaging for the traveler.