(4 votes, average: 4.25 out of 5)
It’s not directly digital, but cool none the less… Here is the IKEA 365 campaign case study, launched to demonstrate the range of what IKEA has on offer. The guys at Lemz created 365 unique “in store” TV ads, shooting up to 15 in a day at stages to ensure they would be far enough ahead to deliver daily ads that would feature both online and randomly across TV stations. Love the concept.
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[...] The IKEA 365 Campaign Case Study [...]
Amazing!
what country was this aired on for the 365 campaign?