The IKEA 365 Campaign Case Study

Thu, Apr 14, 2011
1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 4.25 out of 5)
 4 Comments

It’s not directly digital, but cool none the less… Here is the IKEA 365 campaign case study, launched to demonstrate the range of what IKEA has on offer. The guys at Lemz created 365 unique “in store” TV ads, shooting up to 15 in a day at stages to ensure they would be far enough ahead to deliver daily ads that would feature both online and randomly across TV stations. Love the concept.

Help us share the digital goodness!

    Related Digital Buzz Posts:

    1. IKEA: The Facebook Fan Sleepover
    2. IKEA Happy To Bed: YouTube Social Experience
    3. Samsung SuperSwypers Campaign Case Study
    4. IKEA: Catch The Swedish Light Campaign
    5. IKEA: Facebook Showroom Campaign Strategy
    , , , , ,

    Posted by: Aden Hepburn

    2 Comments For This Post

    1. Brattstar Says:
      April 19th, 2011 at 5:03 pm

      Amazing!

    2. Richard Says:
      April 26th, 2011 at 1:13 am

      what country was this aired on for the 365 campaign?

    2 Trackbacks For This Post

    1. Estudio de la campaña IKEA 365 | Soda.tv Says:
      April 15th, 2011 at 2:04 am

      [...] la noticia en Digital Buzz [...]

    2. This Week In Brand Strategy & Marketing - PSFK Says:
      April 16th, 2011 at 12:23 am

      [...] The IKEA 365 Campaign Case Study [...]

    Leave a Reply