Alec Brownstein needed a job, so he did something just a little different to get himself an interview. He ran a Google Adwords campaign for the names of some of the worlds best creative directory in Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone.
The PPC campaign had a message: “Hey, David Droga, Gooogling yourself is a lot of fun. Hiring me is fun, too.” with a link to his website to let the creative directors contact him. An ingenious way to get yourself noticed in a serious tough industry to to crack.
Alec landed a job at Y&R New York, two Gold Pencils and a Clio. Love it!


Hahaha! This is great. I actually did the exact same thing but with targeted Facebook ads. Worked like a charm!
Now, all I do is recommend that people looking for work use social media and whatnot. Way faster and significantly more fun!
6$ is a lot of money!
here is how U do it without a nickle:
http://www.youtube.com/watch?v=OmkxJ-xzOJA
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[...] Original Post from: Digital Buzz Blog (May 15,2010) “The PPC campaign had a message: “Hey, David Droga, Gooogling yourself is a lot of fun. Hiring me is fun, too.” with a link to his website to let the creative directors contact him. An ingenious way to get yourself noticed in a serious tough industry to to crack.” (more…) [...]
[...] want to subscribe to the RSS feed for updates on this topic.TweetEveryone already knows about the Google Job Experiment, where a guy targeted Google Adwords to top Creative Directors in New York. We found another [...]