The Google Job Experiment

Sat, May 15, 2010

(2 votes, average: 5.00 out of 5)

5 Comments

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Alec Brownstein needed a job, so he did something just a little different to get himself an interview. He ran a Google Adwords campaign for the names of some of the worlds best creative directory in Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone.

The PPC campaign had a message: “Hey, David Droga, Gooogling yourself is a lot of fun. Hiring me is fun, too.” with a link to his website to let the creative directors contact him. An ingenious way to get yourself noticed in a serious tough industry to to crack.

Alec landed a job at Y&R New York, two Gold Pencils and a Clio. Love it!

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Posted by: Aden Hepburn

2 Comments For This Post

Marian Schembari Says:
May 15th, 2010 at 7:24 am

Hahaha! This is great. I actually did the exact same thing but with targeted Facebook ads. Worked like a charm!

Now, all I do is recommend that people looking for work use social media and whatnot. Way faster and significantly more fun!

Yossi Tzarfati Says:
May 17th, 2010 at 3:49 am

6$ is a lot of money!
here is how U do it without a nickle:
http://www.youtube.com/watch?v=OmkxJ-xzOJA

3 Trackbacks For This Post

Jobbörsen sind out, AdWords ist in | crealytics Blog Says:
May 18th, 2010 at 12:46 am

[...] (via digitalbuzzblog) [...]

The Google Job Experiment » Jose Palomino's Strategic Propositions » Value Prop Interactive Says:
June 24th, 2010 at 12:38 am

[...] Original Post from: Digital Buzz Blog (May 15,2010) “The PPC campaign had a message: “Hey, David Droga, Gooogling yourself is a lot of fun. Hiring me is fun, too.” with a link to his website to let the creative directors contact him. An ingenious way to get yourself noticed in a serious tough industry to to crack.” (more…) [...]

Twitter Job Hustle | ADVERGUY Says:
July 5th, 2011 at 12:16 am

[...] want to subscribe to the RSS feed for updates on this topic.TweetEveryone already knows about the Google Job Experiment, where a guy targeted Google Adwords to top Creative Directors in New York. We found another [...]

Marian Schembari Says:
May 15th, 2010 at 7:24 am
Hahaha! This is great. I actually did the exact same thing but with targeted Facebook ads. Worked like a charm!
Now, all I do is recommend that people looking for work use social media and whatnot. Way faster and significantly more fun!
Yossi Tzarfati Says:
May 17th, 2010 at 3:49 am
6$ is a lot of money!
here is how U do it without a nickle:
http://www.youtube.com/watch?v=OmkxJ-xzOJA

Jobbörsen sind out, AdWords ist in | crealytics Blog Says:
May 18th, 2010 at 12:46 am
[...] (via digitalbuzzblog) [...]
The Google Job Experiment » Jose Palomino's Strategic Propositions » Value Prop Interactive Says:
June 24th, 2010 at 12:38 am
[...] Original Post from: Digital Buzz Blog (May 15,2010) “The PPC campaign had a message: “Hey, David Droga, Gooogling yourself is a lot of fun. Hiring me is fun, too.” with a link to his website to let the creative directors contact him. An ingenious way to get yourself noticed in a serious tough industry to to crack.” (more…) [...]
Twitter Job Hustle | ADVERGUY Says:
July 5th, 2011 at 12:16 am
[...] want to subscribe to the RSS feed for updates on this topic.TweetEveryone already knows about the Google Job Experiment, where a guy targeted Google Adwords to top Creative Directors in New York. We found another [...]