The Google Job Experiment

Sat, May 15, 2010
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Alec Brownstein needed a job, so he did something just a little different to get himself an interview. He ran a Google Adwords campaign for the names of some of the worlds best creative directory in Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone.

The PPC campaign had a message: “Hey, David Droga, Gooogling yourself is a lot of fun. Hiring me is fun, too.” with a link to his website to let the creative directors contact him. An ingenious way to get yourself noticed in a serious tough industry to to crack.

Alec landed a job at Y&R New York, two Gold Pencils and a Clio. Love it!

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