The Future of Advertising Presentation

Wed, Feb 25, 2009
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It?s a very useful presentation, a further insight into making creativity related today?s media landscape & opportunities around interactivity. But I believe that the future of advertising shouldn?t be about campaigns that are dependent on the strength of TV oriented creative. The strongest campaigns will be those that select the most appropriate medium in order to transmit the message behind the core creative idea. So if the idea requires an interactive medium, it should be used.

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