This is the latest campaign element for the launch of The Expendables movie, a YouTube takeover that features as an interrupted interview with Sylvester Stallone. While I love YouTube takeovers, I felt a little let down by this one (I’ve got high standards!), but only because they played it a little safe, for such an action packed movie, with so many big name stars (including Arnie!) I thought they could have had more fun with it. But lets not let that take away from a great campaign piece, it worked well within the interview style and I thought the share piece at the end was a nice touch.
but it could have been better, http://simondarwelltaylor.typepad.com/hbmblog/2010/08/nice-idea-poor-script.html
The new Castrol Youtube takeover is mind blowing. Its an interactive game and its believe me its awesome! You can see it on http://www.youtube.com/castrolasiapacific